Mad\u2019Maso est un concept de journalisme participatif, voulant donner du contenu autre que les informations locales fournies par les m\u00e9dias traditionnels, souvent peu fiables sur les vraies questions de soci\u00e9t\u00e9. Une agence a ainsi imagin\u00e9 Mad\u2019Maso.<\/p>\n
Au d\u00e9part, l\u2019id\u00e9e est venue d\u2019un constat : la population malgache est de plus en plus connect\u00e9e, il existe plus d’un million de comptes Facebook, la jeunesse est de plus en plus pr\u00e9sente et ne va pas forc\u00e9ment lire la presse ou regarder la t\u00e9l\u00e9vision.\u00a0Il nous a paru int\u00e9ressant de d\u00e9velopper une Application Facebook et d\u2019orienter notre concept sur la soci\u00e9t\u00e9.\u00a0Mad\u2019Maso, pourrait \u00eatre traduit par : l\u2019oeil de Madagascar, mais aussi l\u2019oeil fou.<\/p>\n
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![\"\"](\"https:\/\/ict.io\/wp-content\/uploads\/2017\/07\/mad-maso-300x180.jpg\")
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Quel est l’objectif de Mad’Maso ?\u00a0<\/strong><\/h2>\nL\u2019objectif est de proposer un programme TV fait par les internautes, et uniquement avec leurs images, leurs commentaires, leurs photos. Pr\u00e9sent\u00e9e en petits formats TV de 5 minutes pour les biquotidiennes, et en une compilation de 12 \u00e0 15 minutes pour l\u2019Hebdo, cette \u00e9mission reprend les \u00e9l\u00e9ments de r\u00e9ponse des participants, et r\u00e9alise en quelque sorte une enqu\u00eate aupr\u00e8s de la population.<\/p>\n
Cette enqu\u00eate est effectu\u00e9e uniquement sur les participants, elle ne se targue pas d’\u00eatre une donn\u00e9e statistique. Nous ne sommes pas une soci\u00e9t\u00e9 de sondage. Et les r\u00e9ponses n\u2019engagent que ceux qui les ont post\u00e9es.<\/p>\n
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![\"\"](\"https:\/\/ict.io\/wp-content\/uploads\/2017\/07\/maxresdefault-300x169.jpg\")
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Quelles sont les \u00e9tapes\/obstacles que vous avez d\u00fb franchir lors de la cr\u00e9ation de Mad’Maso ?<\/strong><\/h2>\nNous avons d\u00fb\u00a0faire comprendre aux diffuseurs nationaux l\u2019int\u00e9r\u00eat de faire parler les gens sur les sujets de soci\u00e9t\u00e9s et de les laisser faire eux-m\u00eames le programme, en quelque sorte.<\/p>\n
Mais comment ? La question peut para\u00eetre \u00e9tonnante, mais elle se pose. Des cha\u00eenes comme la TVM ont tout de suite \u00e9t\u00e9 s\u00e9duites, ainsi qu\u2019une autre plus r\u00e9gionale : la RTA.\u00a0Mad’Maso a ainsi pu \u00eatre diffus\u00e9.<\/p>\n
D\u00e8s lors, il a fallu lancer l’application Facebook afin de r\u00e9cup\u00e9rer, trier et comptabiliser tous les \u00e9l\u00e9ments que nous recevrons. Quelques semaines de codes, de r\u00e9flexions et, en amont quand m\u00eame, de conception graphique. Il faut en effet passer \u00e0 l’illustration d\u2019une communaut\u00e9 nouvelle, un espace d\u2019expression neuf, avec nos petits yeux verticaux qui se propagent sur l\u2019ensemble du pays.<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/ict.io\/wp-content\/uploads\/2017\/06\/19577179_289310031541325_4317546893105554230_o-300x111.jpg\")
<\/p>\n
<\/p>\n
Mad’Maso a-t-il \u00e9t\u00e9 bien accueilli par le public ?\u00a0<\/strong><\/h2>\nNous pensons\u00a0qu\u2019il a \u00e9t\u00e9\u00a0bien accueilli. Cela ne fait que 7 semaines que nous proposons\u00a0une th\u00e9matique par semaine sur Facebook, avec une question phare et des sous-questions. Aujourd\u2019hui, nous recevons environ 400 \u00e0 1000 commentaires selon le th\u00e8me, et ce, chaque semaine. Nous avons aussi environ 100 \u00e0 150 vid\u00e9os sur la th\u00e9matique en question. Malgr\u00e9 un manque de moyens techniques, d\u2019argent, de data, etc. Vous avouerez qu\u2019il y a cette envie pour certains de communiquer.<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/ict.io\/wp-content\/uploads\/2017\/06\/photo-300x300.jpg\")
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Quels sont vos projets pour Mad’Maso dans le futur ?<\/strong><\/h2>\nNos projets… ? Eh bien, faire perdurer cette nouvelle \u00e9mission. Faire en sorte que les internautes ou du moins notre communaut\u00e9 Mad\u2019Maso de 23 000 abonn\u00e9s \u00e0 ce jour passe \u00e0 100 000 ou 200 000 voire plus. Nous aimerions que notre communaut\u00e9 suive l\u2019ensemble des \u00e9missions et qu\u2019elle se reconnaisse dans le concept avec \u00e0 la cl\u00e9 plus de partages sur notre page. \u00a0Enfin, on souhaite que Mad’Maso\u00a0devienne\u00a0l’unique r\u00e9f\u00e9rence de journalisme participatif \u00e0 Madagascar.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aujourd’hui encore, le journalisme participatif est un concept encore m\u00e9connu sur la Grande \u00cele. Il s’agit en effet d’utiliser les outils de communication fournis par internet comme un moyen d’information et d’expression. Nous sommes all\u00e9s \u00e0 la rencontre de Mad’Maso, le pionnier du genre \u00e0 Madagascar. Zoom sur cet \u00e9change. Qu\u2019est-ce que Mad’Maso […]<\/p>\n","protected":false},"author":137,"featured_media":13471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[291],"class_list":["post-13379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-madagascar"],"yoast_head":"\n
Mad'maso, l'oeil fou qui pratique le journalisme participatif \u00e0 Madagascar - ict.io<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ict.io\/madmaso-loeil-fou-pratique-journalisme-participatif-a-madagascar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mad'maso, l'oeil fou qui pratique le journalisme participatif \u00e0 Madagascar - ict.io\" \/>\n<meta property=\"og:description\" content=\"Aujourd’hui encore, le journalisme participatif est un concept encore m\u00e9connu sur la Grande \u00cele. Il s’agit en effet d’utiliser les outils de communication fournis par internet comme un moyen d’information et d’expression. Nous sommes all\u00e9s \u00e0 la rencontre de Mad’Maso, le pionnier du genre \u00e0 Madagascar. Zoom sur cet \u00e9change. 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<\/p>\nNous avons d\u00fb\u00a0faire comprendre aux diffuseurs nationaux l\u2019int\u00e9r\u00eat de faire parler les gens sur les sujets de soci\u00e9t\u00e9s et de les laisser faire eux-m\u00eames le programme, en quelque sorte.<\/p>\n
Mais comment ? La question peut para\u00eetre \u00e9tonnante, mais elle se pose. Des cha\u00eenes comme la TVM ont tout de suite \u00e9t\u00e9 s\u00e9duites, ainsi qu\u2019une autre plus r\u00e9gionale : la RTA.\u00a0Mad’Maso a ainsi pu \u00eatre diffus\u00e9.<\/p>\n
D\u00e8s lors, il a fallu lancer l’application Facebook afin de r\u00e9cup\u00e9rer, trier et comptabiliser tous les \u00e9l\u00e9ments que nous recevrons. Quelques semaines de codes, de r\u00e9flexions et, en amont quand m\u00eame, de conception graphique. Il faut en effet passer \u00e0 l’illustration d\u2019une communaut\u00e9 nouvelle, un espace d\u2019expression neuf, avec nos petits yeux verticaux qui se propagent sur l\u2019ensemble du pays.<\/p>\n
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<\/p>\n
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Mad’Maso a-t-il \u00e9t\u00e9 bien accueilli par le public ?\u00a0<\/strong><\/h2>\nNous pensons\u00a0qu\u2019il a \u00e9t\u00e9\u00a0bien accueilli. Cela ne fait que 7 semaines que nous proposons\u00a0une th\u00e9matique par semaine sur Facebook, avec une question phare et des sous-questions. Aujourd\u2019hui, nous recevons environ 400 \u00e0 1000 commentaires selon le th\u00e8me, et ce, chaque semaine. Nous avons aussi environ 100 \u00e0 150 vid\u00e9os sur la th\u00e9matique en question. Malgr\u00e9 un manque de moyens techniques, d\u2019argent, de data, etc. Vous avouerez qu\u2019il y a cette envie pour certains de communiquer.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Quels sont vos projets pour Mad’Maso dans le futur ?<\/strong><\/h2>\nNos projets… ? Eh bien, faire perdurer cette nouvelle \u00e9mission. Faire en sorte que les internautes ou du moins notre communaut\u00e9 Mad\u2019Maso de 23 000 abonn\u00e9s \u00e0 ce jour passe \u00e0 100 000 ou 200 000 voire plus. Nous aimerions que notre communaut\u00e9 suive l\u2019ensemble des \u00e9missions et qu\u2019elle se reconnaisse dans le concept avec \u00e0 la cl\u00e9 plus de partages sur notre page. \u00a0Enfin, on souhaite que Mad’Maso\u00a0devienne\u00a0l’unique r\u00e9f\u00e9rence de journalisme participatif \u00e0 Madagascar.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aujourd’hui encore, le journalisme participatif est un concept encore m\u00e9connu sur la Grande \u00cele. Il s’agit en effet d’utiliser les outils de communication fournis par internet comme un moyen d’information et d’expression. Nous sommes all\u00e9s \u00e0 la rencontre de Mad’Maso, le pionnier du genre \u00e0 Madagascar. Zoom sur cet \u00e9change. Qu\u2019est-ce que Mad’Maso […]<\/p>\n","protected":false},"author":137,"featured_media":13471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[291],"class_list":["post-13379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-madagascar"],"yoast_head":"\n
Mad'maso, l'oeil fou qui pratique le journalisme participatif \u00e0 Madagascar - ict.io<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ict.io\/madmaso-loeil-fou-pratique-journalisme-participatif-a-madagascar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mad'maso, l'oeil fou qui pratique le journalisme participatif \u00e0 Madagascar - ict.io\" \/>\n<meta property=\"og:description\" content=\"Aujourd’hui encore, le journalisme participatif est un concept encore m\u00e9connu sur la Grande \u00cele. Il s’agit en effet d’utiliser les outils de communication fournis par internet comme un moyen d’information et d’expression. Nous sommes all\u00e9s \u00e0 la rencontre de Mad’Maso, le pionnier du genre \u00e0 Madagascar. Zoom sur cet \u00e9change. 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<\/p>\nNos projets… ? Eh bien, faire perdurer cette nouvelle \u00e9mission. Faire en sorte que les internautes ou du moins notre communaut\u00e9 Mad\u2019Maso de 23 000 abonn\u00e9s \u00e0 ce jour passe \u00e0 100 000 ou 200 000 voire plus. Nous aimerions que notre communaut\u00e9 suive l\u2019ensemble des \u00e9missions et qu\u2019elle se reconnaisse dans le concept avec \u00e0 la cl\u00e9 plus de partages sur notre page. \u00a0Enfin, on souhaite que Mad’Maso\u00a0devienne\u00a0l’unique r\u00e9f\u00e9rence de journalisme participatif \u00e0 Madagascar.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aujourd’hui encore, le journalisme participatif est un concept encore m\u00e9connu sur la Grande \u00cele. Il s’agit en effet d’utiliser les outils de communication fournis par internet comme un moyen d’information et d’expression. Nous sommes all\u00e9s \u00e0 la rencontre de Mad’Maso, le pionnier du genre \u00e0 Madagascar. Zoom sur cet \u00e9change. Qu\u2019est-ce que Mad’Maso […]<\/p>\n","protected":false},"author":137,"featured_media":13471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[291],"class_list":["post-13379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-madagascar"],"yoast_head":"\n