{"id":18211,"date":"2018-10-15T20:54:09","date_gmt":"2018-10-15T16:54:09","guid":{"rendered":"https:\/\/ict.io\/?p=18211"},"modified":"2021-03-16T15:33:16","modified_gmt":"2021-03-16T11:33:16","slug":"miarakap-investit-dans-la-chaine-de-fast-food-chicky","status":"publish","type":"post","link":"https:\/\/ict.io\/miarakap-investit-dans-la-chaine-de-fast-food-chicky\/","title":{"rendered":"Miarakap investit dans la chaine de fast-food Chicky"},"content":{"rendered":"<p><em>Miarakap est la premi\u00e8re soci\u00e9t\u00e9 d\u2019investissement d\u00e9di\u00e9e au financement et \u00e0 l\u2019accompagnement des PME et start-ups \u00e0 Madagascar. Apportant un soutien strat\u00e9gique, technique et manag\u00e9rial aux entreprises, Miarakap a r\u00e9cemment investi 400 millions d\u2019Ariary dans la chaine de fast-food Chicky. Leur objectif&nbsp;: maximiser leur impact \u00e9conomique, social et environnemental \u00e0 travers leurs prises de participations, et contribuer au d\u00e9veloppement malgache. <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>400 millions d\u2019Ariary pour booster le d\u00e9veloppement de Chicky<\/h2>\n<p>Depuis 2017, Miarakap accompagne les petites et moyennes entreprises, ainsi que&nbsp;les start-ups dans&nbsp;la Grande \u00eele. Cette pr\u00e9sence sur le sol malgache vise \u00e0 contribuer au d\u00e9veloppement du pays en aidant les entreprises ambitieuses \u00e0 r\u00e9aliser leurs projets. Ainsi, cette soci\u00e9t\u00e9 d\u2019investissement a pris 42% de participations au sein de la soci\u00e9t\u00e9 de fast-food Chicky. Ces 400 millions d\u2019Ariary (100 000 \u20ac) inject\u00e9s dans la chaine de restauration rapide devraient appuyer son plan de d\u00e9veloppement.<\/p>\n<p>&nbsp;<\/p>\n<h2>Miarakap redonne le \u00ab tsiky \u00bb \u00e0 Chicky<\/h2>\n<p>Les participations minoritaires de Miarakap sont comprises entre 100 millions (25 000 euros) et 1,2 milliard d\u2019Ariary (300 000 euros). \u00c0 travers ses formules de financement, l\u2019entreprise vise \u00e0 apporter un soutien strat\u00e9gique, manag\u00e9rial et technique aux entreprises malgaches ambitieuses. C\u2019est ainsi qu\u2019elle s\u2019est int\u00e9ress\u00e9e \u00e0 Chicky (qui rime avec <em>tsiky<\/em>\/sourire). Cette derni\u00e8re est en passe de devenir une v\u00e9ritable r\u00e9f\u00e9rence en mati\u00e8re de restauration rapide dans la capitale.<\/p>\n<p>&nbsp;<\/p>\n<h2>Des projets d\u2019extension pour Chicky<\/h2>\n<p>Lanc\u00e9e en 2017, Chicky devrait d\u00e9sormais \u00e9tendre sa chaine de restauration gr\u00e2ce au coup de pouce financier de Miarakap. En effet, cette participation minoritaire permettra \u00e0 Chicky d\u2019ouvrir une dizaine de restaurants et d\u00e9velopper le service de livraison \u00e0 domicile et de \u00ab food-trucks \u00bb entre autres. Cette extension a par ailleurs un impact social. En effet, de 27 salari\u00e9s actuellement, l\u2019enseigne Chicky passera \u00e0 150 emplois dans les cinq prochaines ann\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<h2>Une enseigne \u00e0 grand potentiel<\/h2>\n<p>Selon le DG de Miarakap, Emmanuel Cotsoyannis, \u00ab Chicky ambitionne de devenir un acteur majeur du secteur \u00e0 Madagascar, \u00e0 la hauteur des standards de qualit\u00e9 internationaux, tout en restant accessible pour le plus grand nombre \u00bb. Il rajoute que c\u2019est le dynamisme et la comp\u00e9tence de l\u2019\u00e9quipe qui ont s\u00e9duit la soci\u00e9t\u00e9 d\u2019investissement. D\u00e9celant un v\u00e9ritable potentiel d\u2019expansion chez cette chaine de restauration, Miarakap a d\u00e9cid\u00e9 de ce lancer dans son accompagnement et son d\u00e9veloppement. Alors que le g\u00e9ant am\u00e9ricain du poulet frit n\u2019est pas encore implant\u00e9 \u00e0 Madagascar, Chicky pourrait bien lui faire de la concurrence si cela devait arriver.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00c0 propos de Chicky<\/h2>\n<p>L\u2019enseigne <a href=\"https:\/\/www.facebook.com\/Chicky.Madagascar\/\" class=\"broken_link\">Chicky<\/a> compte d\u00e9j\u00e0 deux restaurants dans les quartiers les plus fr\u00e9quent\u00e9s d\u2019Antananarivo. Pr\u00e9sente sur le march\u00e9 de la restauration depuis tout juste un an, Chicky mise sur la valeur familiale et la convivialit\u00e9. Par ailleurs, cette enseigne se veut \u00eatre accessible \u00e0 toutes les bourses. Ainsi, le co\u00fbt moyen d\u2019un repas complet (poulet + frites + boisson) est inf\u00e9rieur \u00e0 10 000 Ariary (2.50 \u20ac).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miarakap est la premi\u00e8re soci\u00e9t\u00e9 d\u2019investissement d\u00e9di\u00e9e au financement et \u00e0 l\u2019accompagnement des PME et start-ups \u00e0 Madagascar. Apportant un soutien strat\u00e9gique, technique et manag\u00e9rial aux entreprises, Miarakap a r\u00e9cemment investi 400 millions d\u2019Ariary dans la chaine de fast-food Chicky. Leur objectif&nbsp;: maximiser leur impact \u00e9conomique, social et environnemental \u00e0 travers leurs prises de participations, [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":18213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[271],"tags":[278,291],"class_list":["post-18211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financement","tag-featured","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Miarakap investit dans la chaine de fast-food Chicky - ict.io<\/title>\n<meta name=\"description\" content=\"Miarakap a investi 400 millions d\u2019Ariary dans la chaine de fast-food Chicky pour appuyer son d\u00e9veloppement et booster son expansion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ict.io\/miarakap-investit-dans-la-chaine-de-fast-food-chicky\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miarakap investit dans la chaine de fast-food Chicky - 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