{"id":18332,"date":"2018-11-06T21:23:43","date_gmt":"2018-11-06T17:23:43","guid":{"rendered":"https:\/\/ict.io\/?p=18332"},"modified":"2020-10-12T21:14:13","modified_gmt":"2020-10-12T17:14:13","slug":"katro-remporte-le-premier-prix-du-startup-week-end-paris-edition-madagascar","status":"publish","type":"post","link":"https:\/\/ict.io\/katro-remporte-le-premier-prix-du-startup-week-end-paris-edition-madagascar\/","title":{"rendered":"Katro remporte le premier prix du Startup week-end Paris \u00e9dition Madagascar"},"content":{"rendered":"<p><em>Katro est une application de cartographie valorisant le commerce local, encore m\u00e9connu par les touristes. Cette startup s\u2019est d\u00e9marqu\u00e9e en remportant la palme lors du concours Startup week-end Paris \u00e9dition Madagascar. Ce concours a eu lieu \u00e0 Sense Space du 12 au 14 octobre. <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Valoriser le commerce local \u00e0 Madagascar<\/h2>\n<p>Le grand gagnant de la Startup weekend Paris \u00e9dition Madagascar est donc Katro. Cette application de cartographie a \u00e9t\u00e9 con\u00e7ue par Audrey Randriamandrato. Le but de cette appli est de valoriser le commerce local. Encore m\u00e9connu des touristes, ce dernier ne devrait plus avoir de secrets pour eux gr\u00e2ce \u00e0 Katro. En effet, elle leur permettra de s\u2019informer sur les restaurants proposant des sp\u00e9cialit\u00e9s locales par exemple (mofo gasy, soupe tongotr\u2019omby\u2026).<\/p>\n<p>&nbsp;<\/p>\n<h2>Une strat\u00e9gie d\u2019implantation et de croissance pour Katro<\/h2>\n<p>L\u2019id\u00e9e derri\u00e8re Katro, selon sa jeune cr\u00e9atrice, c\u2019est d\u2019apporter une strat\u00e9gie d\u2019implantation et de croissance aux utilisateurs. D\u2019ailleurs, le nom lui-m\u00eame est inspir\u00e9 du jeu strat\u00e9gique malgache. Fruit d\u2019un v\u00e9ritable travail d\u2019\u00e9quipe, Katro a vu le jour apr\u00e8s 54 heures de travail, de la cr\u00e9ation d\u2019un business model \u00e0 la conception et la validation de march\u00e9. C\u2019est face \u00e0 9 autres startups que l\u2019application a remport\u00e9 le vote du jury.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mettre en avant la cartographie sociale et collaborative \u00e0 Madagascar<\/h2>\n<p>Audrey Randriamandrato ajoute que la valeur ajout\u00e9e de son \u00e9quipe c\u2019est \u00ab\u00a0le dynamisme et la synergie [\u2026] pour des personnes qui ne se connaissaient pas\u00a0\u00bb. Par ailleurs, elle pense qu\u2019ils se sont d\u00e9marqu\u00e9s en prenant le risque de mettre en avant la cartographie sociale et collaborative \u00e0 Madagascar, m\u00eame si l\u2019id\u00e9e de la plateforme digitale les a effleur\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<h2>Bient\u00f4t une prospection \u00e0 Madagascar<\/h2>\n<p>En remportant le premier prix, l\u2019\u00e9quipe a gagn\u00e9 un an d\u2019accompagnement d\u2019aide au business plan avec MIARAKAP dont le montant s\u2019\u00e9l\u00e8ve \u00e0 1500 euros. Ils auront \u00e9galement droit \u00e0 des s\u00e9ances de coaching en termes de business model par Evasion coaching. D\u00e9sormais, l\u2019\u00e9quipe est motiv\u00e9e \u00e0 poursuivre la mise en \u0153uvre de la Startup. Un membre de l\u2019\u00e9quipe sera d\u2019ailleurs charg\u00e9 d\u2019aller prospecter \u00e0 Madagascar afin de cibler l\u2019offre et la demande.<\/p>\n<p>&nbsp;<\/p>\n<h2>Startup week-end\u00a0: 2<sup>e<\/sup> et 3<sup> e<\/sup> place<\/h2>\n<p>Concernant les autres participants \u00e0 la Startup week-end, le 2<sup>e<\/sup> prix a \u00e9t\u00e9 attribu\u00e9 \u00e0 Sambatra, un projet de cr\u00e9ation d\u2019une plateforme mettant en relation des cr\u00e9ateurs souhaitant produire \u00e0 Madagascar. Tout comme la team Katro, ils ont remport\u00e9 un an d\u2019accompagnement d\u2019aide au business plan ainsi qu\u2019un billet d\u2019avion pour aller prospecter \u00e0 Madagascar. \u00c0 la 3<sup>e<\/sup> place, on retrouve Fast. Cette \u00e9quipe a pr\u00e9sent\u00e9 un service de livraison aux entreprises.<\/p>\n<p>&nbsp;<\/p>\n<h2>Coup de c\u0153ur du public<\/h2>\n<p>Un prix \u00ab\u00a0Coup de c\u0153ur du public\u00a0\u00bb a \u00e9galement \u00e9t\u00e9 remis lors de cet \u00e9v\u00e8nement. C\u2019est ainsi l\u2019\u00e9quipe Kiya\u2019Z qui est repartie avec 3 s\u00e9ances de coaching offertes par Evasion Coaching ainsi que des bons d\u2019achat de 50\u20ac\/personne \u00e0 valoir sur le site Kara Kory. Elue gr\u00e2ce aux votes du public sur les r\u00e9seaux sociaux, la team a pr\u00e9sent\u00e9 un projet de cr\u00e9ation d\u2019une marque de cosm\u00e9tiques. \u00c0 base de produits naturels puis\u00e9s de la flore de la Grande \u00eele, ces derniers sont adapt\u00e9s \u00e0 la peau m\u00e9tiss\u00e9e des Malgaches.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Katro est une application de cartographie valorisant le commerce local, encore m\u00e9connu par les touristes. Cette startup s\u2019est d\u00e9marqu\u00e9e en remportant la palme lors du concours Startup week-end Paris \u00e9dition Madagascar. Ce concours a eu lieu \u00e0 Sense Space du 12 au 14 octobre. &nbsp; &nbsp; Valoriser le commerce local \u00e0 Madagascar Le grand gagnant [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":18334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[278,291],"class_list":["post-18332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-featured","tag-madagascar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Katro remporte le premier prix du Startup week-end Paris \u00e9dition Madagascar - ict.io<\/title>\n<meta name=\"description\" content=\"Katro est une application de cartographie valorisant le commerce local, encore m\u00e9connu par les touristes. 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