In order to improve digital communication on the Big Island, Pixel.mg proposes to highlight products and services. This is done through branded content such as their games and various online animations. As Internet users are increasingly demanding, they want interaction and a unique user experience.
Design fully customized games
Classic, but untimely, advertising had little impact. Thus, www.pixel.mg presents itself as an online gaming platform, offering brands, both local and international, to insert their logo. The company also offers them to design games entirely personalized with their effigy, or to dress up revisited cult games.
Pixel.mg wants to create a strong link and encourage action to purchase
According to Nathan M., marketing and communications manager at DaVinci Web, it’s important to “create a strong bond by allowing them to win gifts and encourage the action of buying”. Indeed, it allows them to buy directly the products online. This is the innovation of www.pixel.mg. Nathan M adds that this is exactly the kind of approach their customers want, as they are tired of ready-made advertisements.
Facilitating access to information
At Pixel.mg, everything has been thought out up to the current version of the website so that access to information is easy. Thus, speed, convenience and entertainment are the priority of the site’s developers. Users will be able to browse, play and learn through an interface that combines ergonomics, quality content and fun games. In addition, a responsive design has been created for all types of devices (phone, tablet, computer). This ensures a guaranteed visibility among more than 2,000,000 Internet users in Madagascar, then internationally.
It is the very first Malagasy online entertainment site. Pixel.mg offers a range of games and entertainment content completely free to the general public. Moreover, thanks to an original concept, it manages to reach thousands of users every day. This makes it an ideal platform for communication.
Airline tickets, phones and more to be won
Pixel.mg uses an algorithm that takes into account the players’ scores and frequency of connection and establishes a list of winners. Prizes such as airline tickets, phones, and other gifts are distributed to the winners each month. The games offered on the platform are specially designed so that the visual identity of companies is directly present on millions of screens every day. For this, the platform uses the insertion of logos inside the games themselves.
Custom game design at Pixel.mg
In addition, Pixel also offers custom game design. It is adapted to the graphic charter and to the activity of their customers. Finally, Pixel has a social impact. Indeed, the site brings its touch of solidarity by working in partnership with the social enterprise Sayna. The aim of the latter is to train disadvantaged young people free of charge in the profession of web developer, and to facilitate their integration into a company.